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Exporting African Products to the United States: Navigating Market Access, Standards and Trade Policy_Shea Care: Shea 2026: Beyond Borders

Manny Addo’s presentation details his journey from a student at Xavier University to the founder and CEO of Natural Shea Care, whose "True Shea" products are now sold in over 3,000 U.S. stores. Beyond retail success, his work includes philanthropic efforts such as building a water well in Gnani and creating employment opportunities for women in Africa. Addo’s achievements have been officially recognized through honors like "Manny Addo Day" in Cincinnati and his role as a global ambassador promoting trade and investment between Africa and the United States.

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